Pleon is an international communications consultancy with European roots which creates and implements strategies for private and public sector organisations around the world. With 1000 people in 33 locations in 16 European countries and deep understanding of business, politics and communications, Pleon is uniquely placed to devise compelling solutions which deliver measurable and tangible results. Going beyond traditional marketing and communications, we make a real and positive difference to our customers' competitiveness and success.

Pleon has extensive knowledge of the individual fields of application and sectors of RFID. The career of this subject proves that the employment of RFID has several dimensions which all have direct political effects: basic research, development and production of the technology, the employment in different industrial sectors, the cooperation in standardising matters and interoperability, the global competition and the matters of data and consumer protection.